Consumers
- Life is full of opportunity, important choices and obligation.
- Prepare today for tomorrow’s uncertainties.
- Life insurance is available to you, for your family.
- Be rewarded with peace of mind. Protect your family.
- Direct is the easy way to purchase life insurance … click or call!
Buying the right amount of life insurance coverage is one of the most responsible actions you can take as a breadwinner in your household. Ensure you have financial protection for your family with affordable rates available with term life.
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Media
LIDMA STEERS COURSE FOR EXPANDING LIFE INSURANCE DIRECT MARKETING INDUSTRY
Association helps life insurance industry serve more Americans
Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort.
More than $300 million in life insurance premium is initiated each year from direct response efforts and direct sales of life insurance represents as much as 10% of all policy sales on an annual basis.
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Prospective Members
LIDMA is the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of term life insurance products to consumers. In this arena, LIDMA member life insurance direct marketers, carriers, exam companies and business partners work collaboratively to enhance business models for increased efficiencies to facilitate a more streamlined experience for consumers and the companies dedicated to this industry segment. Review our Membership Brochure and join today!
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Upcoming Events
Testimonials
 “LIDMA opened my eyes to how much we didn’t know about direct marketing. Through open sharing I was able to see a variety of ways to improve our business model by employing best practices I learned from fellow LIDMA members. Because of our experience as a BGA in impaired risk underwriting, we were able to retrun the favor by contributing ideas that helped others turn undesirable leads into higher dollar sales. Every dollar I’ve invested in LIDMA has been returned a hundred fold or more. Thanks LIDMA!”
R. Jan Pinney, CLU, ChFC, CPCU
CEO/President
Pinney Insurance Center
 “Participating in LIDMA has given us the ability to network with our clients to hear what they are interested in from a sales and service perspective and to gather valuable voice of client feedback. In addition, it allows for the opportunity to brainstorm and share best practices with other insurance carriers.”
Cindy Farrow
Head of Specialty Markets
ING, Retail Life Business Development
Read more...
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